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MBA Specialization in MARKETING

GENERAL DESCRIPTION:
This program provides the student with extensive and practical training in marketing and sales functions. The total number of credits: 120

TRAINING OBJECTIVES:
At the end of the program, the student will have mastered analysis of the environment, as well as prescribing and carrying out marketing studies. He/She will be capable of taking decisions and implementing strategies and marketing actions.  The student will be capable of communicating and managing independently a project in an international and multicultural milieu. The student must be able to head projects in an intercultural context.

OPPORTUNITIES:
Management positions in the areas of marketing: marketing manager, product manager, project manager, brand manager, head of the product line, market research officer, marketing assistant.