Bachelor of Arts in Marketing

Bachelor of Arts in Marketing


Bachelor of Arts in Marketing

The program of Bachelor of Arts in Marketing (BAM) equips you to understand how to obtain customer satisfaction through using appropriate marketing techniques and you will also study the central role of marketing in the economic sphere. The aim of this program is to provide an integrated vision of Marketing, Sales Management, Globalization, Advertising Management, Business Communication, Leadership, International Marketing, Consumer Behavior, etc. The courses are designed to provide you with the comprehensive knowledge and skills which are vital for both private and public sectors.

DUA professors have an extensive academic background and a variety of professional experience in national and international companies and they will tutor you in current successful strategic management practices. Throughout the year, DUA will organize conferences with European, Asian, African and Afghan experts.

Overall Programme Requirements: 180 European Credits (ECTS) equivalent of 126 U.S. Credits

Courses Description:

Foundation Programme Requirements 60 (ECTS) Credits

  • Dari Effective Writing
  • English Effective Writing
  • Introduction to Sociology
  • Methodology I

General Education Programme Requirements 60 (ECTS) Credits

  • Afghanistan Studies
  • Financial Mathematics I
  • Financial Mathematics II
  • Management I & II
  • Marketing I & II
  • Statistics I
  • Human Resource Management
  • Information Technology for Managers
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Financial Accounting

Business Programme Requirements 60 (ECTS) Credits

  • Afghan Business Law
  • Organizational Behavior
  • Business Communication
  • Methodology II
  • Business Ethics
  • Business Negotiation
  • Marketing Research
  • Geo-economics and Geo-strategy
  • Statistics II
  • Operations Management
  • Business Policy and Strategy
  • Multicultural Management
  • Managerial Accounting
  • International Marketing
  • Project Management

Marketing Programme Requirements 60 Credits (ECTS)

  • Distribution
  • Marketing Strategy
  • Consumer Behavior
  • Promotion
  • Sales Management
  • Supply Chain Management
  • Innovation Management
  • Communication Law and Ethics
  • Digital Marketing
  • Entrepreneurship and Small Business Management
  • Internship or Dissertation