Bachelor of Arts in Marketing - Dunya Institute for Higher Education

Dunya, Kabul - Geneva - Dakar - Prais

Dunya, Kabul - Geneva - Dakar - Prais

First Year

Second Year

Third Year

Dunya Partnership & Affiliation

Bachelor of Arts in Marketing

The program of Bachelor of Arts in Marketing (BAM) equips you to understand how to obtain customer satisfaction through using appropriate marketing techniques and you will also study the central role of marketing in the economic sphere. The aim of this program is to provide an integrated vision of Marketing, Sales Management, Globalization, Advertising Management, Business Communication, Leadership, International Marketing, Consumer Behavior, etc. The courses are designed to provide you with the comprehensive knowledge and skills which are vital for both private and public sectors.

DIHE professors have an extensive academic background and a variety of professional experience in national and international companies and they will tutor you in current successful strategic management practices. Throughout the year, DIHE will organize conferences with European, Asian, African and Afghan experts.

Overall Program Requirements: 180 European Credits (ECTS) equivalent of 120 U.S. Credits

• General Education Requirements 60 Credits (ECTS)
• Business Program Requirements 60 Credits (ECTS)
• Program Requirements 60 Credits (ECTS)

Faculty of Management Sciences	Faculty of Computer Science	Faculty of Law

Bachelor in Business Administration	Bachelor in Information Technology	LAW
Bachelor in International Trade	Bachelor in Software Engineering	Political Science
Bachelor in Management Information System		International Relation
Bachelor of Science in Finance
Bachelor of Arts in Communication
Bachelor of Arts in Marketing

On May 2009

In May 2009, the University of Management, Economics and Finance (UMEF) held its first international conference in Geneva, Switzerland on the . . . .Read more

On 4 August 2009

Dunya Institute for Higher Education held a five-day educational seminar with the collaboration of UMEF University and its partners on 4 August 2009 on the mai. . . . Read More

On 11 August 2009

The DIHE received official permission to set up as a university from the Ministry of Higher Education of the Islamic Republic of Afghanistan at a special ceremony . . . Read More

Dunya Europe University

In 2009, Dunya Institute for Higher Education opened its doors for the first time in Kabul, Afghanistan. Dunya, which means "world" in Dari (Farsi), is a first class . . . Read More

Azizi Bank

Azizi Bank, in close collaboration with the DIHE, offers DIHE students the possibility of applying for long-term loans. This is the first ever collaboration between . . . Read More

First Year

Second Year

Third Year

General Education Program Requirements

University Success
Afghanistan Studies
English Effective Writing
Public Speaking and Presentation Skills
Introduction to Computer Science
Introduction to Management
Introduction to Marketing
Human Resource Management
Financial Mathematics I
Financial Mathematics II
Principles of Microeconomics
Principles of Macroeconomics
Islamic Business Law
Statistics

Internship Two Months

Business Program Requirements

Financial Accounting
Managerial Accounting
Business Communication
Thesis Methodology
Business Ethics
Negotiation
Organizational Behavior
Applied Statistics
Operations Management
International Trade and Finance
Multicultural Management
International Marketing
Business Policy and Strategy
Cost Accounting

Internship Two Months

Marketing Program Requirements

Marketing Research
Marketing Strategy
Consumer Behavior
Advertising Management
Sales Management
Marketing Management
Advertising & Media Communications
Communication Laws & Ethics
Digital Marketing
Entrepreneurship and Small Business Management

The students can choose either to carry out internships with reports and viva voce, or work out and defend a Bachelor's thesis, but both choices bring the credits.